Branding
The initial conversation with the Family Hubs Team revolved around helping families thrive. They required a simple and appealing brand that would resonate with individuals in a diverse area.
To begin the process, we held briefing meetings and visited local centers that were undergoing rebranding. This allowed us to understand their work and identify their target audience.
After presenting initial concepts and gathering input from various boards, we finalized a logo that perfectly met their requirements. The logo is now being used by the Family Hubs Team.
In addition, we have created a brand guideline to ensure consistency in the use of the logo by both external and internal partners.
From the very first meeting, Eagle Design impressed us with their attentiveness and understanding of our unique needs from previous experience of projects like ours. They took the time to listen to our vision, delve into the demographics of our target audience, and even visited our existing Childrens Centres to get a first hand feel for what a Family Hub in Sandwell would offer.
Project:
Brand DesignClient:
Sandwell Family HubsDesigns we worked on:
Brand/Logo/Business Stationery/Date:
January 9, 2024