SLT are one of the largest Leisure Trusts in the UK. The campaign was rolled out across social media platforms and local newspapers, featuring both the images and personal stories of the staff members.  This helped to create a real connection between the centres and the local community, as people could see the faces behind the centres and learn more about the great work they do.

To further enhance the campaign, we also created a series of videos featuring the staff talking about what makes SLT so special to them. These videos were shared on social media and helped to create a real buzz around the centres.

Overall, the campaign was a huge success and helped to raise awareness of SLT and the great work they do in the local community. By putting the focus on the staff and their achievements, we were able to showcase the unique qualities of SLT and create a real connection with the local community.