Promotional Video

Promotional Video

They say a photograph paints a thousand words, so how many words can a promotional video portray?

With YouTube now being the second largest search engine (next to Google), the development of company promotional videos have now become vital in today’s business environment.

Promotional videos can be used for several applications and have the ability to strengthen the communication of your company’s brand to your clients and potential customers. In order to gain the maximum impact we suggest that you keep the message short, detailed and to the point as the video will need to capture and leave a lasting impression to the person targeted.  For a standard promotional video the average length needs to be 1 minute 30 seconds to 2 minutes in length, however there will be instances where you will need to create a lengthier video for a documentary for example.

As a full service creative agency we believe in creativity so we can mix real time footage with animation, graphics and suitable sound tracks to make your video engaging and bespoke.

There are several uses for a video  The first is on the home page of your website. Having a video on your site will naturally increase visitor time spent on your website and may even lead them onto other products and services on offer. They are also widely used at conferences and exhibitions. Incorporating video into presentations again have the potential to impact people during the event and with the rise of social media advertising, video can be re-tweeted again and again with a form of target marketing.

Check out our latest video showreel below:

10 Facts about Video

Before reading any text, 60% of site visitors will watch a video if available. (Diode Digital)

One minute of video is worth 1.8 million words. (Forrester Research)

56% of consumers believe if a company has a website, it should have video content. (Animoto)

80% of consumers say a video showing how a product or service works is important when learning about the company. (Animoto)

Youtube has become the 2nd largest search engine – bigger than Bing, Yahoo, Ask, and AOL combined. (Etail Insights)

Video search results have a 41% higher click-through than plain text results. (Animoto)

50% of marketers consider customer testimonials, explainer tutorial videos, and demonstration videos the most effective types of video content used. (Asend2)

Your website is 50 times more likely to appear on the first page of a search engines results page if it includes video. (Forrester Research)

Online video accounts for 50% of mobile traffic, and is predicted to become 75% by 2016. (Cisco)

People stay 2 minutes longer on your site if you have video content. (ComScore)

Here is a small selection of our latest videos.